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How To Become A Millionaire In All Areas Of Your Life

The Millionaire Mindcast is a show that focuses on all things mindset, money, and motivation to help aspiring millionaires from all walks of life increase their income, impact, and influence.

I’m Matt Aitchison - a 7-figure real estate investor, millennial entrepreneur, speaker and educator - and every Monday I interview a badass millionaire or thought leader who is living the "Whole Life Millionaire" lifestyle and taking their wealth far beyond what dollars can buy.

Join me each week for new insights as you march toward that million-dollar milestone and design your dream life. It's time to define what true wealth means to you, make your money matter, and unleash your millionaire within.

Jun 26, 2023

This Millionaire Mindcast episode is sponsored by BetterHelp. Give online therapy a try at and get on your way to being your best self.

Today, we have an incredible guest, Brad Pedersen who shares a lot of wisdom, his entrepreneur story, having a life plan and a business plan, how he gets fired from a company he founded, the foundational values versus flexible values, and the 4 C’s in life that really build real wealth and legacy!

Brad Pedersen is a husband, father, founder, author, mentor, adventurer, and Co-founder and Chairman at Pela and Lomi, a waste innovation company that sells revolutionary appliances that turns waste into Lomi Earth and solves daily food waste problems. He wrote an upcoming book, “Startup Santa”.

This man also developed a toy company, "bootstrapping" and became one of the largest Canadian toy companies.  The company received several awards including the: CYBF Growth Award, Growth 500 ranking 7 years (2001 - 2005, 2012, 2019, 2020), Ernst and Young Entrepreneur of the Year nominee, BDO Business Value Award, Deloitte Fast 50 #47 in North America Tech, and Deloitte Fast 50 #1 in Canada Clean Tech. However, in the mid-2000s, the company struggled financially and was forced into restructuring, which eventually ended up bankrupting a few years later.  Challenges in business really empowered Brad to create better business models.

A life designed by intention is something Brad is inspired to for most of his life. Grateful with the abundance surrounding him in health, family, connections, and businesses. He is now prioritizing his life design to create a legacy that impacts the world. Brad used his creative genius to solve another problem – waste!


Some Questions I Ask:

Why are you doing amazing, and what is amazing in your world?

What are LOMI & PELA, and how do they come about?

When you started your entrepreneurial journey, did you ever think you would be doing Pela and Lomi?

What gives you the confidence to continue moving forward and close one door and open another one?

Talk about your daily practice around patience, perseverance, and persistence through the failures?

What did you commit to do differently in these two businesses from then?

How do you audit that partner and decision in anything?

What’s your thought around accountability and how to call someone up to the highest version of themselves?

How do you find balance in ensuring that the things that matter most to you aren’t sacrificed for the success that is also drive and part of your DNA?

What’s the big vision of Pela and Lomi?


In This Episode, You Will Learn:

Life plan for business plan.

The Courage FlyWheel.

Creating antidotes from all the failures.

How Brad get fired from a company he founded.

The power of asking great questions.

Foundational values versus flexible values.

The 4 C’s that truly give us joy in life.



“It’s hard to figure out balance in life, it’s much easier to be aware of imbalance.”

“My business plan came to have my life plan.”

“Courage is the most important of all the virtues.”

“If it isn’t hard, it doesn't count.”

“A little bit of ego can create a lot of overhead.”

“Sometimes the best gifts come wrapped in an ugly paper.”

“If you’re not learning from your history, you’re condemn to repeat it”

“The only way you can develop trust is through vulnerability and transparency.”

“Skilled hunter knows how to hunt; the Master hunter knows how he is hunted.”


Connect with Brad Pedersen on:

Startup Santa book



Sponsor Links:

Indochino: Get 10% off of any purchase on $399 or more with the promo code: MINDCAST

BetterHelp: Click the link to get 10% off your first month or use the promo code: MINDCAST

Factor75: Use the code MINDCAST50 to get 50% off your FIRST box!

Brevo: Visit or Use the code MINDCAST and get 50% off your first 3 months!

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