Sep 30, 2019
In this episode of the Millionaire Mindcast, Steve Olsher shares his entrepreneurial journey, the story behind his business Liquor.com, his breakdown and breakthrough moments, the lessons he learned in his entrepreneurial journey, and tips to avoid those tribulations!
Steve Olsher is a Founder/CEO of Latatud, Founder/Chairman of Liquor.com, is the premier online mixology and cocktail culture-related destination for men and women over the age of 21. Steve is a New Media Influencer, Creator of The New Media Summit, Host of Reinvention Radio and Beyond 8 Figures, NYT Bestselling Author, and Keynote Speaker.
Even back then, Steve had done his fair share of entrepreneurial endeavors like selling speakers out of the back of the van, and more. At the age of 19, he opens his own none liquor nightclub though his family has been in the liquor business since 1939. Later on, Steve jumped into their family business and figured out what he can do to develop it. He applied a lot of strategies, brought it into the online space, build their own brand, and build an e-commerce site from scratch.
Their business went smoothly until they experience the shaky moment where Steve had no choice but to walk away from it, sold everything in their family business, and manage the pain. Steve’s motivation in money helped him finds a way to recover everything he had lost. This opens up the door for him in real estate. He started buying, flipping, and selling homes. Steve turns his creativity into cash.
Despite his busy career, Steve didn’t forget to add value to other people and contribute something to the community through the lessons he learned so much over the years of his entrepreneurial career. Steve feels like it’s a call for him to help some of the folks to avoid all of those trials and tribulations he experienced. Then, he decided to write a book and got into coaching, speaking space, and podcasting space. Steve founded the New Media Summit where he teaches people what he knows works and doesn’t work. Helping people become clear and articulating who they are and what they do.
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